Red is the color of love. It is also the color of sex and fertility.
From the red ochre used in ancient rituals to the beautiful red wedding dressesworn by brides in traditional Indian and Chinese weddings, and the red light districts around the world, this brilliant hue has been associated with the carnal passions and romantic love across the cultures and millennia.
Here our obsession with red is embodied in beloved Iconic sex symbols such as Greta Garbo and Marilyn Monroe of past decades, and re-envisioned inmodern sex goddesses likeMadonna, Beyoncé Knowles Jennifer Lopez and reality TV star, Kim Kardashian: These ladies never fail to grab headlines – especially when they are wearing red.
. Why red? Well, a growing body of scientific research in the past few years have proven that men go for the girl in red because it isa color linked to primal male sex drive. Scientists have also discovered that women tend to wear red or pink when they are ovulating – the time of the month that they are at their most fertile – in a bid to attract a mate.It isn’t fully understood why red could attract a mate but there are several hypotheses.
Some say it has to do with the flushing of the face following sex, following the argument that men’s animal brains are awakened when confronted with ‘some deep primal force’, according to have also found that men are more likely to find a woman attractive, are more likely to ask her out, and are even prepared to spend more money if she is wearing red.
Scientists at the University of Rochester, New Yorkin a groundbreaking study, were able to scientifically document the effects of color on behavior in the context of relationships
Through five psychological experiments, Andrew Elliott, professor of psychology, and Daniela, Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous towards women. And men are unaware of the role the color plays in their attraction.
‘It’s only recently that psychologists and researchers in other disciplines have been looking closely and systematically at the relationship between color and behavior,’ said Andrew Elliot, professor of psychology at the University of Rochester.
‘Much is known about color physics and color physiology, but very little about color psychology. ‘It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.’
Their findings also draw a parallel between human males and primates and their attraction to red. Although this aphrodisiacal effect of red may be a product of societal conditioning alone, the authors argue that men’s response to red may be linked to nonhuman male primates. Female baboons and chimpanzees, for instance, visibly redden nearing ovulation, sending clear sexual signals designed to attract males.
“Our research demonstrates a parallel in the way that human and non-human male primates respond to red,” concluded the authors. “In doing so, our findings confirm what many women have long suspected and claimed –that men act like animals in the sexual realm. As much as men might like to think that they respond to women in a thoughtful, sophisticated manner, it appears that at least to some degree, their preferences and predilections, are in a word, primitive.”
According to the Daily Mail, a later studyby researchers from the Canadian University of British Columbia, seems support these findings. Researchers interviewed 124 women, 100 were Americans and 24 were Canadians. The participants answered questions about what colors they wore and how many days since their last menstrual cycle. The researchers found that during days where women were considered to be high risk for fertilization, they tend to wear shirts that are red or variants of pink. The researchers calculated that for women who wore red or pink, their chances of peaking during fertility tripled in comparison to women who did not wear these colors.
Athird study by psychologists at Wuhan University in Hubei Province, China, last year supports the same findings.
Conclusion: Ladies, put your red dress on!
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