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Career Track

Young Swedish Mom blogs her way to a thriving Beauty Business

fter finding fame with her lifestyle blog, Isabella Lowengrip went on to establish one of Sweden's best-known beauty companies. But it wasn't all plain sailing for the 27-year-old.

When she started her blog at the age of 14, the mainstream media didn't take her seriously at all. "Swedes, and particularly teenage girls, were very fast and early adopters," she says of the blogging boom that swept +

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